App Name Mastery Guide - how to choose app name?
http://www.up-my-app.com/
The Importance of the App Icon
a) Makes difference in future of downloads
b) Could make or break your app’s future
Over a million apps in the App store, I think you should take it to account that your app icon should stands out. To tell you honestly, how you design your app icon makes a great difference on its future number of downloads. Based on my personal experience, if we invest a little time to spend on searching for things that would help improve the looks of our icons, we cannot really get good results. We should give or spend a lot of time for it because that is how success is attained.